some definitions

myth – a traditional or legendary story, usually concerning some being or hero or event, with or without a determinable basis of fact or a natural explanation, esp. one that is concerned with deities or demigods and explains some practice, rite, or phenomenon of nature.

legend - a nonhistorical or unverifiable story handed down by tradition from earlier times and popularly accepted as historical.

fable - (now this rather surprises me)
1. a short tale to teach a moral lesson, often with animals or inanimate objects as characters; apologue: the fable of the tortoise and the hare; Aesop's fables.
2. a story not founded on fact: This biography is largely a self-laudatory fable.
3. a story about supernatural or extraordinary persons or incidents; legend: the fables of gods and heroes.
4. legends or myths collectively: the heroes of Greek fable.
5. an untruth; falsehood: This boast of a cure is a medical fable.
6. the plot of an epic, a dramatic poem, or a play.
7. idle talk: old wives' fables

what's surprising is that both "myth" and "legend" and included in the definition of "fable".

belief -
1. something believed; an opinion or conviction: a belief that the earth is flat.
2. confidence in the truth or existence of something not immediately susceptible to rigorous proof: a statement unworthy of belief.
3. confidence; faith; trust: a child's belief in his parents.
4. a religious tenet or tenets; religious creed or faith: the Christian belief.

values - in Sociology. the ideals, customs, institutions, etc., of a society toward which the people of the group have an affective regard. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy.
11.Ethics. any object or quality desirable as a means or as an end in itself.

it's amazing how we know a word and use it, yet not necessarily know the definition. i've included this here, at least as much for me as for the reader. when i use this words, *this* is what i mean.